More and more companies are switching to e-commerce business models. There are several reasons for this, such as the cost of running an online store. However, the most important reason is that people like to shop online. A study found that 97% of shoppers go online to buy something and only 2% do it face-to-face. E-commerce has become a profitable option for small businesses and can offer high margins on product sales.
Benefits of Business-To-Consumer E-Commerce
Customers share a passion for electronic products, the internet and information technology. This helps develop target markets for advertisers or manufacturers by combining online market research with company’s business strategy – finding out how to best interact with their consumer audience using E-commerce agency Orlando websites. Through business to consumer sites, organizations can also explicitly position themselves as innovative technologies providers through easily saleable advertising space that includes both product tags/names and additional features such as videos or animations on product boxes. Once you choose to find out more details on develop E-commerce, you must check sundialstudios site.
Business to consumer sites are also great tools for promoting e-commerce products, an effective place to market them or discover new customers for they can be used by companies looking at the dollar losses in traditional marketing concepts like catalogs and direct mailings (especially small & medium size organizations).
The Disadvantages of Business to Consumer E Commerce
In most cases, websites have been designed for sale or merchandising only. Most important is the ability to collect needed information from your customers and use it as a mechanism to e-mail them with customized offers. If you wish not address about business transaction issues – see also points below this topic ‘Business advertise – why does it matter?’. You can offer unique items that are bought individually only, but not only because the profit margin on such product ranges from 50% to 80%.
As mentioned above – most online stores remain un- indexed and catch visitors by special advertising banners. People who search for specific items don’t usually click banner ads (even if they link through to the store) unless the promotions are very attractive or different; this is especially true of searches involving popular keywords like “Nike” or Nike shoes.
How Does a Customer Make a Purchase on an Online Store
We assume that client arrives to the website, navigates through it and sees product he/she is interested in. If not – there are several fail-safes available on most modern e commerce sites which allow the customer to get information about goods they wish purchase while sitting at their desk or while talking with a sales clerk over telephone..
What-if so online stores provide single sale mechanism which can be thought of as lack of control by visitors over their data. As the nature of customers’ work requires them to navigate through huge number of search results or retrieve information from corporate e-mail system, most clients are comfortable with information gathering activities only at one stage in these processes – when they make a purchase decision online.
How Do Retailers Create an Online Presence?
First of all – they need to finalize design and copy (logo, banner images) for the online identity. They also should take into account that customer’s buying behavior is very different from typical offline purchasing – visitors can choose not only between several options but even order without completing information gathering process at first stage. – Finally, retailers need to have an overview of current market situation and results from previous test campaigns for items they wish promote as well as information about their competitors’ behavior in this context.
Modern computer technology allows online stores with a large number of products placed on several websites or through Tv Channels- affiliate systems find out easy way how visitors communicate with those few advertisers who place banner ads on the site (usually selling somewhat different sorts
E-commerce for business to consumer is convenient. However, it is not easy. It requires more effort than traditional forms of selling products online. But with this effort comes greater reward. It offers you the opportunity to sell your product at a higher price, which can help you increase your sales and profits.