SEO Pitfalls When Redesigning Your Site

So your websites bringing in traffic and your ranking on the first page for the majority of your keyword phrases, but it’s missing something. It looks old and you have an idea of a new all singing, all dancing website complete with calls to action, navigational menu’s and a killer logo to die for. Imagine [...]

Google Finally Updates Page Rank

Google finally rolled out its anticipated Page Rank update this week on June 27th. Whilst Page Rank is not as much as a factor as it was it can still be a good guide to see what authority Google gives a site. Increasing Page Rank can become a obsession for most website owners but with [...]

Keyword Research Part II

Okay if you have followed the first post  http://www.optimize-yorkshire.com/keyword-research/keyword-selection-the-foundation-of-seo you will know that we were looking at how to find keywords for a dry cleaning company in Newcastle. We  found ideas from Google’s keyword tool with the expected search volumes. The following keyword’s look Good Dry Cleaning Newcastle, Dry Cleaners Newcastle All In Title But [...]

The Need For Speed

How fast does your website load?, if you don’t know you might want to check, thanks to Google’s recent updates that page load times may well be a ranking factor in organic SEO. Long believed to have an effect on PPC (pay per click) rankings and quality score, there is rumour this will now start [...]

Keyword Selection The Foundation Of SEO

The key to any successful SEO plan is getting the keyword’s right for your site. To achieve this there are a number of step’s to take. The first is to think about what your site sells or the service your provide. Do you provide a local service? or is it an ecommerce site with  a [...]

SEO Is Dead – Welcome To Personalised Search

You might have noticed a change in the way that Google shows results recently, this is called ‘personalised search’. The idea behind this change is that Google wanted to give a more individual approach to show search engine results, and cater them to your own personal preference. If you have already clicked on a site [...]

Which SEO Company Should I Use – Part I

How many of us have recieved phone calls or emails from seo companies advising they can get either first page in Google or no.1 spot in search engines. Probably all of us at sometime, have received a cold call or an email which quickly ends up in the spam box. So how do companies are [...]