• Optimization Packages

     Optimization Packages

    We do a range of Optimization packages to suit almost any budget. Packages are a great way of combining the services you need into a fixed fee. ... Read More

  • Monthly Maintenance

    Rankings within search engines can take time. Certain 'off page' search engines, such as Google, put a lot of weight on links from other sites back to your own site. Having a good link building campaign can have a major impact on rankings. Monitoring this and submitting the r... Read More

  • Other Services



     Do you have a Blog?  Is it getting traffic or are you getting very little visitors and no discussion?  Blogs are similar to websites in a way they are optimized.  Take a blog like Wordpress for instance.  Hosting your own version has its advantages, as you ca... Read More

Tuesday, January 6, 2009
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Optimize Yorkshire's mission is to provide quality and affordable optimization services

Welcome to Optimize Yorkshire

Optimization And Website Marketing Services

In today’s global world many businesses have an on-line presence, but the problem is getting people to know they exist.  Just like the Yellow Pages used to be important for the customer to find a service, so are search engines in getting you noticed on the internet.  When a potential client types a word or phrase into a search engine, he/she receives millions of results.  The benefit of the online presence is that your company gets out on a global scale; the downside - you also compete on a global scale.

 
Portfolio

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customer matters
The Customer Matters

 Going back to the Yellow Pages analogy, as a customer, you would go to a page for the service you were looking for (for example, estate agent, gardener, etc.).  The difference with the internet is that it’s a virtual free for all.  Say you were looking for a gardener in Sheffield.  You would type 'Gardening services Sheffield' or maybe 'landscaping service in Sheffield' into the search engine and it would return over 129,000 pages.  This is a minefield for the business owner.  The size of the premises, the number of staff, your portfolio of customers, all adds to your ranking among those pages.  If you are on page 3 out of 129,000 your chances of being seen are beginning to look slim, get to page 129,000 and you’re practically invisible.
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