Keyword Research Part II

Okay if you have followed the first post  http://www.optimize-yorkshire.com/keyword-research/keyword-selection-the-foundation-of-seo you will know that we were looking at how to find keywords for a dry cleaning company in Newcastle. We  found ideas from Google’s keyword tool with the expected search volumes. The following keyword’s look Good Dry Cleaning Newcastle, Dry Cleaners Newcastle All In Title But [...]

The Need For Speed

How fast does your website load?, if you don’t know you might want to check, thanks to Google’s recent updates that page load times may well be a ranking factor in organic SEO. Long believed to have an effect on PPC (pay per click) rankings and quality score, there is rumour this will now start [...]

Keyword Selection The Foundation Of SEO

The key to any successful SEO plan is getting the keyword’s right for your site. To achieve this there are a number of step’s to take. The first is to think about what your site sells or the service your provide. Do you provide a local service? or is it an ecommerce site with  a [...]

SEO Is Dead – Welcome To Personalised Search

You might have noticed a change in the way that Google shows results recently, this is called ‘personalised search’. The idea behind this change is that Google wanted to give a more individual approach to show search engine results, and cater them to your own personal preference. If you have already clicked on a site [...]

Which SEO Company Should I Use – Part I

How many of us have recieved phone calls or emails from seo companies advising they can get either first page in Google or no.1 spot in search engines. Probably all of us at sometime, have received a cold call or an email which quickly ends up in the spam box. So how do companies are [...]

Why Using Yell.com May Be Costing You Money

I was not surprised the other day when I walked through my neighbourhood in Sheffield, to see the yellow pages book, still sitting on peoples doorsteps. It’s not just the book that has took a hit, as many people have turned away from yell.com to find companies via search engines like Google. Search Engines are [...]